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Package pricing worksheet

Pricing from your own week rather than someone else's website. Find the hourly floor from the hours you want and the income you need, shape two or three packages, then check that the clients you can hold add up to the year.

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Package pricing worksheet

Fifteen minutes with four numbers. Start from the week you want, not from what other coaches charge.

1. Your floor

RowYour number
Client hours you want per week
Weeks you will work this year (52 minus holidays, illness, quiet weeks)
Client hours per year (hours × weeks)
Income you need before tax, including practice costs
Floor per client hour (income ÷ hours)

Nothing you sell should imply a rate below the floor, including the free call, which you pay for with time.

2. Your packages

Two or three shapes is plenty: a way in, a bundle, and perhaps a subscription. Price the change over a period, not the hour, and write down what sits between sessions.

PackageSessionsLengthPeriodBetween sessionsPrice
Discovery call1Free

3. The check

RowYour number
Typical spend per client per year (packages bought × price)
Clients needed to fill your weekly hours
Income those clients produce (clients × spend)
Difference from the income you need

If the difference is negative, something moves: the price, the hours, or what is included. Decide which on paper.

4. Rules you will keep

  • Reschedule notice: 24 / 48 hours
  • Unused sessions: lapse after ___ days / roll over
  • Refunds: none / within ___ days
  • Price review date each year: ___
  • Existing clients keep their price until their package ends

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